Digital health is an area that Johan has followed and actively invested in since it took off in 2015. After 9 years in the pharmaceutical industry during the 1990s, Johan Add founded Health Media in 1999 and after a number of acquisitions, the opportunity for investments in digital health was opened up. Johan has a large network in digital health, the pharmaceutical industry and among investors. Curious and passionate about everything in health and medicine with a little extra focus on exercise and the mystery of aging. Johan has a B.Sc. in chemistry from Uppsala University.