Wellon is a health start-up focusing on customized food supplements. By offering consumers tests and personalized recommendations, the company aims to make it easier and more effective for individuals to achieve optimal health. There is a clear trend of more and more people seeking tailor-made solutions for their supplements, especially with new supplements constantly entering the market. Wellon has solved this by making its nutritional recommendations personalized and easy to follow, and by using only supplements from well-known and proven brands. In addition, they have their own dispensing machinery, which further strengthens their position in the market.