The investment company Curus acquires the media company Pharma Industry Publishing with cash and shares.
The new acquisition will be under the umbrella of Add Health Media, Curus’ health and medical media company. The newly formed Curus recently raised capital from Alfvén & Didrikson, Stefan Bengtsson and other investors to form a strong player in digital health with a portfolio of 22 companies and the wholly owned subsidiary Add Health Media.
Curus’ focus is to invest in growth companies in digital health and to acquire profitable companies in health, care and medicine that can support the growth companies.
Now the first acquisition is presented shortly after the capital round.
– Pharma Industry is the first acquisition and we aim to have a fast pace of acquisitions to build a dominant media and education platform for healthcare professionals and patients in the Nordic market.
I expect a couple more acquisitions to then grow organically and increase our market share,” says Johan Bloom, CEO and founder of Curus.
Today, Add Health Media is one of the leading media companies in the Nordic region in health and medicine and Pharma Industry is dominant in media for the pharmaceutical industry and oncology and neurology doctors in Sweden.
– I have followed Pharma Industry since they were founded in 1998 and have been impressed by their success in building strong media platforms that are really appreciated by readers.
We see that they complement Add Health Media very well and we are looking at new services the acquisition provides the opportunity for, says Rikard Ekberg, CEO of Add Health Media.
Pharma Industry and Add Health Media have a combined turnover of SEK 46 million and an operating profit of SEK 18 million.
The profit is reinvested in growth companies in digital health.
– We have been building companies for 20 years and we see that Curus has found a model where we want to be part of.
Add Health Media’s organization with strong digital expertise is a prerequisite for future training and media platforms for healthcare professionals.
Reinvesting profits in growth companies that build the future of healthcare is very appealing to us,” says Niclas Ahlberg, CEO and co-founder of Pharma Industry Publishing.
Add Health Media has previously made several acquisitions, including Nordisk Väntrums-TV (2012), Three Doktors (2017) and the digital agency Occident (2019).
Curu’s portfolio of growth companies has experienced rapid value growth and includes 22 companies, including Mindler, Colivia, FindOut Diagnostic, Knodd, Medicheck, Health Integrator, Eatit, Migrainehjälpen and others.  For more information: Johan Bloom, CEO Curus AB [email protected], 0733-64 84 90