Belly Balance, led by dietitian Sofia Antonsson, has driven the development of IBS treatment in Sweden for ten years. Now Belly Balance is taking the next step towards better stomach health when developing and launching a new app together with Add Health Media and Thnx Innovation. Irritable Bowel Syndrome (IBS) affects 15-20% of the world’s population and it is difficult to get the right help from the healthcare system. Dietitian Sofia Antonsson started treating people with IBS in 2009 and has implemented the scientifically proven method FODMAP in healthcare in Sweden. In 2016, she and Belly Balance launched the first Swedish digital IBS treatment. – FODMAP is a diet treatment that can only be carried out by licensed dietitians and there are a large number of studies that have proven that 75 percent of those who undergo treatment based on this method have increased quality of life and reduced symptoms. These are fantastic results and much better than any of the symptom-relieving drugs available today, says Sofia Antonsson. The lack of dietitians in healthcare, combined with the fact that knowledge about IBS in the medical profession is low, means that it can take several years to get diagnostic help. Through the digital IBS treatment, Belly Balance contributes to fast and correct help, which gives an increased quality of life and fewer symptoms for those with IBS. Belly Balance is now facing an exciting growth journey where the investment, worth SEK 3.5 million, is a first step. – The Belly Balance app will be relaunched and we will be able to offer the entire digital IBS treatment in combination with tools that make a real difference in the life of those who suffer from IBS. It is extremely exciting and we are reloading for the next investment round already now, but first we will reach even more up to proof and with the support of this investment, says Jenny Sands, co-founder and CEO of Belly Balance. Thnx Innovation is Belly Balance’s external development team which, with the investment, deepens its commitment. – We are very happy that our cooperation is now further strengthened through a long-term partnership and co-ownership. With Belly Balance’s knowledge and experience within IBS, our cutting-edge expertise as a development partner and the joint commitment that the constellation provides, Belly Balance is ready to scale up significantly. Together we create digital success, says Richard Lindberg, CEO and founder of Thnx. The partnership with Add Health Media is a natural extension of a long-standing and successful collaboration through the Doktorn brand, where Sofia Antonsson is one of the experts in stomach health. – Belly Balance is not only an exciting and important investment given how many people are affected by IBS, it is also a company with a scalable service that is strategic for us to invest in as we can see clear synergies within the Group’s other investment companies, says Johan Bloom, business developer at Add Health Media. Contact: Jenny Sands, CEO Belly Balance 0732-688 449 [email protected] Richard Lindberg, CEO Thnx Innovation 0735-006 999, [email protected] Johan Bloom, Business Developer Add Health Media 0733-648 490, [email protected] About Belly Balance Belly Balance is the digital IBS treatment and was founded in 2016 by dietitians Sofia Antonsson and Jeanette Steijer. The treatment is based on the scientifically proven method FODMAP and has a confirmed effect within 3 weeks. It covers 11 steps and helps 75% with fewer or no symptoms. IBS is a chronic gastrointestinal disease that affects 15-20% of the population, causing reduced quality of life and great suffering for sufferers. About Add Health Media
Add Health Media is one of the Nordic region’s largest media houses in health and medicine and runs DOKTORN for the general public and patients, which includes a newspaper, brochure stand and waiting room TV, as well as one of the Nordic region’s most visited websites www.doktorn.com. Add Health Media also runs Praktisk Medicin, www.praktisktmedicin.se, a decision support for healthcare staff, and invests in new start-ups in e-health, such as Doctrin, Mindler, Colivia (formerly Nurse & Doc), Medicheck, Remisshjälpen, FindOut Diagnostic , ScientificMed, Picture My Life and Healthmakers.

About Thnx Innovation Founded in 2016, Thnx Innovation is a digital development agency with expertise in digital product development. With proven methods, an unpretentious and inclusive way of working, they drive development towards the business benefits of the future. Thnx invests in partner products to give entrepreneurs the commitment, experience and knowledge to realize their digital ideas. Thnx has invested in, and develops most products in close partnership with entrepreneurs such as Handla.io (www.handla.io) and Memotus (www.memotus.com) but also works with long-term management and further development of digital products at larger companies such as the billion-dollar company Thorengruppen.